We’re crafting your watch


Two weeks ago we explained why manufacturing a fine Swiss watch takes time. When the machines switch off, it’s inspection time.

All components must be flawless. No exceptions. We check that they’re impeccable, both mechanically and visually. Any faults and we halt production, reworking components or restarting entire batches until they’re up to scratch.

Our community watch project is upcycling existing components, so they’ve already passed our exacting standards. This means the Land timepieces will be ready in September, with Sea and Air following at Christmas.

The only exception is our exclusive dials. We’ll put them to the test before assembling the watches.

Save the date

Stick around because we’ve got more updates – and surprises – coming your way.

We’ll reveal more in two weeks. For now, all we’ll say is we hope you’ve got some creativity left to help us with another task. You’ll want to make sure you don’t miss out on this.

Did you miss the project launch? Get up to speed with all the action on our blog.

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