THE PROJECT

The objectives are the following

COMMUNITY DESIGN

Following the success of our previous campaigns, we wish to further engage with our community by involving you in the design of 3 watches.

SUSTAINABILITY

We would like to re-use existing components in order to reduce scrap and up-cycle materials.

A GREAT OFFER

Upon completion, we will give you the opportunity to purchase a watch at great conditions.

THE DESIGN PROCESS

The design process will take place between April and June 2021. During this time, we will give you the chance to choose between movements, cases, dials, hands and strap variations and vote for your favourites.

We will of course keep you entertained along the way with some surprises and finally present the 3 watches, one per Alpina universe (Air, Land and Sea).

WATCH CREATOR

In the first step, the Alpina community chose the 3 movements. During Phase 2, you can choose your favourite cases by playing with the watch creator and by voting via this button.

VOTE NOW

LAND

AIR

SEA

The Alpina Community

In 2018, Alpina launched the AlpinerX Smart Outdoors on Kickstarter. This innovative initiative brought the sporting community together and allowed everyone to get involved in designing their own timepiece. The result? Three thousand individually designed watches delivered and four best-selling designs used to make up the AlpinerX Smart Outdoors collection. In 2020, we repeated the experience with the AlpinerX Alive timepiece, and the four most successful designs were also integrated within the retail collection and available for sale.

Building on this momentum, Alpina wished to move on to the next level by involving its community members in the design of the watch. The idea behind the Brand’s next project is to ask its community to design three watches, one for each universe; Air, Land and Sea. The community members will then have the opportunity to choose the movement, the case, the dial, the hands and the strap.

Sustainability

What is more, Alpina has started to use recycled and up-cycled materials to create its watches. For instance, the Seastrong Diver Gyre Automatic’s composite case is made out of 70% PA6 and is mounted on a NATO style straps made from recycled plastic bottles. The watch is delivered in an exclusive and eco-friendly gift box including a black vegetable leather extra strap comprised of recycled apple waste. Last but not least, the Brand just launched an exclusive AlpinerX Alive Freeride World Tour limited edition featuring a strap made out of recycled plastic from an advertising banner.

Under this impulse, the Brand chose to re-use existing components to create these watches. Indeed, significant amounts of components are destroyed or scrapped every year, as removed from the collection due to new product introductions. The case and the movement are the most expensive parts of the watch. By re-using existing components and integrating the community in the design of the watch, the Brand is finding an appropriate use of this material instead of reordering new components, thus avoiding any waste and useless pollution.

Alpina Universes

SEA

Alpina’s diving watches are brought together in the Seastrong collection, presenting strong and readable features true to the Maison’s legacy. Designed to please water sports lovers, these models perpetuate the Brand’s proud tradition established over the last century and can be used at depths up to 300m underwater.

Quartz movements

The 1970’s revolution of bringing precision at a very affordable price. These movements are renown for their accuracy and low cost, incorporating electronics and the use of a battery into Swiss watchmaking. After nearly killing the industry, these movements are now representing a significant amount of Swiss watch exports.
Target price of the final watches :
349-495CHF

Automatic movements

The Swiss watch heritage and traditional mechanical watch making.
Target prices of the final watches:
595-695 CHF

Chronograph Automatic

The Swiss sports watch and time keeper!
Target prices of the final watches:
1395-1595 CHF

STEP 2

THE CASES

All Alpina Cases are manufactured with 316L stainless steel, which is marine grade stainless steel and offers great resistence to corrosion and strength, thanks to it’s low percentage of carbon.
The Rose Gold and Titanium PVD treatment is of 5N 10 Micron which is highly resistent to scratches in particular.

Startimer Cases

44mm to integrate a very readable dial. Built with 100M water resistence and a screw down oversized crown

Seastrong Cases

The diver Heritage with a 60min unidirectional revolving bezel, screw down crown to resist to 300M water resistance.

Alpiner Cases

The Alpine Heritage, a strong and sturdy case, yet elegant and easy to wear. The bezels are of 360° or 60mins, depending on the case design

STEP 3

THE HANDS AND DIALS

In order to give an originality and differenciate from the standard collection, the hands and dials of the 3 watches of the project will be produced specially according to your votes. You will be able to choose from a variety of colours and styles. The indexes are appllied to the dials and the hands are diamond cut

Startimer Hands and Dials

These oversized dials and numerals are designed to be very readable and true to the history of pilots watch designs, dating back to the 1920’s original RAF brief.