The Alpina community have chosen the final designs of the 3 watches, following the 4 voting phases (Movements, Cases, Hands and Dials, and Straps). Following the success of the pre-sales, we have added 3 more designs with the 2nd choices of the community’s votes. Discover them below!
THE PROJECT
Alpina is very excited to present its new crowdsourcing project which involves you, the members of the Alpina community into the creation of 3 watches
Following the success of our previous campaigns, we wish to further engage with our community by involving you in the design of 3 watches.
We would like to re-use existing components in order to reduce scrap and up-cycle materials.
Upon completion, we will give you the opportunity to purchase a watch at great conditions.
The design process will take place between April and June 2021. During this time, we will give you the chance to choose between movements, cases, dials, hands and strap variations and vote for your favourites.
We will of course keep you entertained along the way with some surprises and finally present the 3 watches, one per Alpina universe (Air, Land and Sea).
In 2018, Alpina launched the AlpinerX Smart Outdoors on Kickstarter. This innovative initiative brought the sporting community together and allowed everyone to get involved in designing their own timepiece. The result? Three thousand individually designed watches delivered and four best-selling designs used to make up the AlpinerX Smart Outdoors collection. In 2020, we repeated the experience with the AlpinerX Alive timepiece, and the four most successful designs were also integrated within the retail collection and available for sale.
Building on this momentum, Alpina wished to move on to the next level by involving its community members in the design of the watch. The idea behind the Brand’s next project is to ask its community to design three watches, one for each universe; Air, Land and Sea. The community members will then have the opportunity to choose the movement, the case, the dial, the hands and the strap.
The 1970’s revolution of bringing precision at a very affordable price. These movements are renown for their accuracy and low cost, incorporating electronics and the use of a battery into Swiss watchmaking. After nearly killing the industry, these movements are now representing a significant amount of Swiss watch exports.
Target price of the final watches :
349-495CHF
The Swiss watch heritage and traditional mechanical watch making.
Target prices of the final watches:
595-695 CHF
The Swiss sports watch and time keeper!
Target prices of the final watches:
1395-1595 CHF
44mm to integrate a very readable dial. Built with 100M water resistence and a screw down oversized crown
The diver Heritage with a 60min unidirectional revolving bezel, screw down crown to resist to 300M water resistance.
The Alpine Heritage, a strong and sturdy case, yet elegant and easy to wear. The bezels are of 360° or 60mins, depending on the case design
These oversized dials and numerals are designed to be very readable and true to the history of pilots watch designs, dating back to the 1920’s original RAF brief.
These designs are inspired by the depths of the sea
The Alpina DNA. Inspired by the orignal Alpina4 sports watches of the 1930’s, these designs bring together sturdiness and classic sportswatch styles.
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